San Luis Obispo, CA (March 2015)—Fix-A-Flat®, the leader in quality, convenient DIY tire repair and its popular Ultimate 1-Step Kit are pleased to announce that it will be a product sponsor for Fine Tuned Season 2.
Fine Tuned is high-end, sport compact makeover series that is heading into its second season and has aired in more than 110 countries. Fine Tuned and its top-notch builders and sponsors seek out sport compact owners who don’t have time or money, or both, to modify their cars and create the owner’s dream car in just a week! “Many makeovers include the removal of the spare tire from the vehicle, leaving the owner with no solution in the event of a flat tire. That’s where the Fix-A-Flat Ultimate 1-Step comes in”, said Chad Marshall, Executive Producer of Fine Tuned. According to Cherise McVicar, CEO of Watermark Worldwide, the agency who brokered the tie-in, “It’s the type of branded integration relationship we love – organic, natural and synergistic. It’s a real win-win for both brands.”
The Fix-A-Flat® Ultimate 1-Step kit is similar to OEM kits that manufacturers are using to replace spare tires and jacks in new vehicles. Sealant and air are injected through the same hose to repair and inflate a flat tire in seven minutes. All Fix-A-Flat® products are Tire Pressure Monitoring System safe. Fix-A-Flat® Ultimate 1-Step kits will be featured in each makeover this season.
“Fix-A-Flat’® is really excited about being a sponsor of Fine Tuned this season,” said Patrick Mallon, Director of Marketing for Fix-A-Flat®. “Fine Tuned finds sport compact owners that can’t modify their own cars for various reasons and does it for them. The chance to be a part of something like that and to have our Ultimate 1-Step kits included in each makeover is an honor.”